Dubai Summer Surprises returns!

Dubai Summer Surprises (DSS), the annual summer shopping celebration in Dubai is back from Friday June 22 – August 4, 2018. Don’t miss this six-week extravaganza of sales,  experiences and events across the city!

With over 90 malls in Dubai, there’s no shortage of places to shop, eat and explore. But the city’s shopping hubs offer far more than retail therapy, with indoor theme parks, cultural attractions and a whole lot more.

If you’re staying at Jumeirah Emirates Towers, Jumeirah Living World Trade Centre Residences, Jumeirah Creekside Hotel, you’re just minutes away from Dubai Mall (look out for the aquarium!) one of the largest shopping malls in the world. For anyone staying at Burj Al Arab Jumeirah, Madinat Jumeirah or Jumeirah Zabeel Saray, the Mall of the Emirates (complete with ski slope!) is nearby.


The 21st edition of the popular summer shopping event will feature an amazing line-up of spectacular sales, experiences, competitions and weekly performances to keep the family entertained. Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism) the six-week schedule of sales, retail promotions and events are set to make Dubai the ultimate summer destination.

Dubai Summer Surprises will start with six weeks of sales, providing 25% – 75% off. Top  global brands will offer discounts, giving customers the chance to get their hands on bargains across Dubai’s malls and shops.

12 Hour Sale

DSS will kick start with a mega 12-hour sale on opening day (Friday 22 June).  Participating retail outlets at Majid Al Futtaim malls in Dubai will offer incredible discounts from 25% to 90%, giving shoppers a 12-hour bargain bonanza. The sale will run from 12pm – 12am on 22 June, featuring huge savings, exclusive offers and surprises.

Deal of the Day

Deal of the Day (DOTD) will offer people an incredible shopping deal every day throughout DSS, starting on the 23 June and finishing on the 1 August.

From fashion, beauty and luxury homewares, DOTD will give bargain-hunters the chance to snap up an incredible offer on an exclusive retail product at a specified shopping location each day.

Weekend Destination

A different mall every week will offer a full weekend of additional surprises and entertainment. Taking place at a different shopping area each week, people will get the chance to shop til’ they drop with extended opening hours (2am every Friday) at the participating Weekend Destination mall.

Grand Finale

To crown six glorious weeks of sales and promotions, DSS will culminate in a Final Weekend Sale, commencing on 2 August and finishing on 4 August. The Final Weekend Sale will feature the very last price cuts of summer, giving shoppers a final opportunity to snap up the best discounts, before the sales period is over.

In addition to super sales, there will be plenty to keep residents and tourists excited all summer long with citywide attractions at some of Dubai’s top theme parks, concerts from local and global music icons and the return of everyone’s favourite character, Modhesh.

Dubai Pass for Dh399

Purchase a Dubai Pass and receive up to 60 per cent discount on over 30 attractions across Dubai. For a touch of Bollywood glamour head to Bollywood World or find your favourite superhero at IMG Worlds of Adventure, all for a discounted price this summer.

DSS is supported by strategic partners which include; Emirates Airlines, The Dubai Mall, Majid Al Futtaim Properties, AW Rostamani Group, Al Futtaim Group (Dubai Festival City), Nakheel Malls (Ibn Battuta Mall, Dragon Mart 1, Dragon Mart 2), Dubai Duty Free, ENOC, Al Zarooni Group (Mercato), Meraas and Etisalat.


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